1. Application and definitions
This schedule covers only the naming, logo, design, content or related creative Services listed in the accepted Engagement. “Final Work” means the selected and approved final Deliverable. “Concepts” means exploratory alternatives. “Source Files” means editable working files. “Licensed Materials” means third-party assets subject to separate license conditions.
Identify the brief, audience, intended uses, output formats, brand constraints, review stages, exclusions and $DELIVERABLES. A logo project is distinct from naming, legal clearance, website implementation, printing and ongoing content production.
2. Brief and Client materials
Client supplies accurate business facts, approved messaging, existing brand assets and permissions for supplied photographs, testimonials and marks. Identify required customer/property permissions where imagery is involved. DealDot should not invent reviews, projects, business credentials or performance claims.
Client appoints an authorized reviewer who consolidates feedback. Changes to the brief after approved concept work may require a Change Order. Any factual assumptions must be resolved before publication or production.
3. Concepts, revisions and final approval
Set the number and nature of concepts, revision stages and included outputs in the SOW; this schedule does not invent a universal entitlement. Distinguish a correction to the accepted brief from a new direction. Specify when approval authorizes production, publication or ordering third-party materials.
Client checks names, spelling, phone numbers, claims, service areas, colors and final-file content before approval. DealDot remains responsible for meeting the agreed brief and specifications. A preference change after approval is assessed through the change process.
4. Naming and trademark review
Preliminary name or mark screening may identify obvious issues only to the extent scoped. Domain or social-handle availability at a particular moment is not a reservation or proof of lawful use. Basic USPTO or web searches are not a comprehensive clearance opinion.
Legal trademark clearance, registration and enforceability require separate qualified review. Client must resolve clearance before adopting a name or mark where appropriate. DealDot does not guarantee registrability, exclusivity or absence of rights conflicts through a creative engagement.
5. Ownership, licenses and files
The Engagement must identify assignment or license of the Final Work, authorized uses and any transfer condition such as full payment. Client retains its supplied materials. DealDot retains Background Materials and unused Concepts unless expressly included, with an agreed license for any Background Materials embedded in the Final Work.
Fonts, stock media, software, templates and AI-assisted material may impose licensing or protectability limits. Identify who purchases licenses and permitted uses. Source Files, alternate concepts, raw media, software accounts and reusable tools are included only if listed. A Client should not assume a web-use asset is licensed for every print, resale or advertising use.
6. AI assistance and originality
Identify any material AI restrictions or required disclosures in the brief. AI-assisted output needs review for factual accuracy, suitability, possible third-party rights and misleading depiction. It may not be unique or exclusively protectable.
Do not process confidential Client materials through an unapproved tool. Provider data use and training settings must be evaluated before use. Concept images must not be presented as genuine Client projects or endorsements. Human approval remains part of the defined workflow.
7. Production and third parties
Printing, installation, fabrication, media buying, photography logistics or other production services are excluded unless specified. If included, identify provider, costs, approval responsibility and technical specifications. Screen previews may differ from physical production; agreed proofs and test requirements should govern acceptance.
DealDot may not authorize an external purchase or publish Client work beyond the accepted authority. Portfolio use, public attribution and case-study claims require separate Client permission. A third-party name or logo in reference material does not imply an endorsed relationship.
8. Fees, delivery and ending work
Use $PRICE, $PAYMENT_SCHEDULE, $SERVICE_TERM and $DATE for any agreed delivery commitment. State external license fees and production expenses separately. Rush charges, cancellation fees, refund rights and renewal are not supplied by default.
On termination, identify approved work, in-progress concepts, payment for accepted work, vested rights and any file handover. Unused Concepts or unpaid work are not automatically assigned; resolve their status in the Engagement. Confidentiality and data-disposition duties continue as applicable.