1. Application and definitions
This schedule covers the organic visibility work expressly included in the Engagement. “SEO” means improving website content and structure for relevant search discovery. “Business Profile” means a listing on a third-party search or directory platform. “Baseline” means the agreed starting measures. Paid advertising is separate unless identified in the SOW.
Specify websites, profiles, markets, service priorities, tasks, deliverables and reporting scope. Profile management, review support, location pages and ongoing SEO are different activities; including one does not automatically include all.
2. Authorized access and business information
Client supplies accurate legal/business name, service areas, services, hours, licenses and contact details, and grants authorized account access. Client should retain account ownership where the platform permits it and assist with required verification. DealDot does not impersonate the business or manufacture evidence of eligibility.
Platforms decide eligibility, verification, suspension, indexing and display. New or corrected information may require Client action or platform review. False locations, duplicate profiles, misleading names or unapproved claims must not be used to expand visibility.
3. Work and approval
The SOW may include page titles and headings, internal links, useful service/location copy, technical observations, profile detail review, approved photo updates and consistent business information. Set the review and publication authority. Content must represent real services and places served, rather than invented local offices or repetitive pages with unsupported claims.
Specify whether implementation on a third-party site, directory fees, content production, citation correction or platform appeals are included. Anything outside that inventory requires an accepted change. Publishing cadence is set for the Client; this schedule establishes no universal weekly or monthly entitlement.
4. Reputation and reviews
Where scoped, DealDot can help plan honest review requests and approved responses. Client supplies genuine experience information and approves responses containing customer or job details. Do not fabricate reviews, buy favorable sentiment, impersonate customers, improperly conceal material relationships or pressure a customer to remove lawful criticism.
Review-platform rules and applicable advertising law apply. Removal of a negative review, a particular rating, publication of a response or restoration of a profile is not guaranteed. A factual dispute should be handled through the platform’s legitimate process, with appropriate privacy and escalation judgment.
5. Reporting and expectations
Identify $REPORTING_SCOPE, sources, baseline, periods and meaningful measures such as relevant visibility, qualified inquiries and agreed page performance. Metrics from platforms can differ, be estimated, be delayed or be unavailable. Describe attribution assumptions and avoid treating every click as a customer.
Search engines independently determine results, and competition, distance, demand, algorithm changes and Client responsiveness affect outcomes. DealDot does not promise a rank, indexing date, traffic volume, lead count or revenue. These limits do not remove the duty to carry out the agreed tasks with reasonable professional care.
6. Dependencies, exclusions and changes
Client approvals, access, website quality, hosting, accurate profile information and capacity to handle inquiries can affect progress. Unsupported links, fake reviews and deceptive search tactics are not authorized. Legal, trade and advertising claims remain subject to factual and professional review.
No fixed results period is implied. If a platform change materially affects the scope, discuss the impact and agree revised priorities, fees and dates. Advertising spend and AI/search visibility beyond the agreed scope require separate definition.
7. Commercial terms and ending work
Fees are $PRICE under $PAYMENT_SCHEDULE for $SERVICE_TERM; any deliverable date is $DATE. Define recurring work, reporting cadence, third-party costs, renewal and cancellation in the accepted order. There is no independent refund, fixed commitment period or automatic renewal in this candidate schedule.
On ending services, specify account-access removal, delivery of agreed reports/content and ongoing responsibility for previously published work. Platform-owned records and results remain subject to platform terms. Existing improvements may persist, change or lose effect; continued rankings are not guaranteed. Use the Engagement’s transition and data-disposition process.